Aug 21 Edit: Special Broker’s Only VIP sales event happening today and tomorrow at California Condos. Up to $10,000 cash back and free assignment fee! Contact me for more info or if you would like to attend.
It’s no secret that the Fly Condos relaunch last month was a resounding success. Empire Communities lowered their prices and made some new floor plans to attract investors and first time buyers and the crowds came out in droves with their cheque books ready.
Now it’s California’s turn. Camfrost-Felcorp seems to be taking a page out of the Fly Condos playbook by lowering their prices, creating new floor plans, and starting a mass-marketing campaign billing California Condos as the lowest priced condo building in Toronto. Prices are starting at just $149,900.
On Friday at 10am they will be having an agents-only sale (for agents and their clients) and sales will be on a first come first served basis. Floor plans are not (as of time of posting this blog) available on the California Condos official website. Word is that the $149K units will be 455 square foot, north-facing, 1 bedrooms (not studios), and they will also have some other floor plans starting in the $150s. Moving right on up to a 975 square foot south-facing 2 bedroom starting from $369,900.
They have jumped on the web 2.0 / social media bandwagon and have started Twittering and they have a Facebook page as well. Good for them and I hope more developers get on this trend and increase the transparency in this consumer-facing industry.
The mainstream media is doing their part to drive the hype including the CBC and Global news who both recently featured stories on the new prices. The clips are available on their website.
Please contact me if you would like more information.
June 19th Edit:
Check out this video that California just posted on their official site.
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Work Lofts and Flatiron Lofts Pre-construction Sales Event | TrueCondos.com - The Best Source for Toronto Condos Says:
July 9th, 2009 at 12:08 pm[...] to generate some quick sales by lowering prices and offer incentives much in the same way FLY, California, and most recently Liberty Market Lofts have [...]
June 18th, 2009 at 5:44 pm
HOw much will parking spots be $40000?
June 18th, 2009 at 8:29 pm
LOL!
August 2nd, 2009 at 1:20 am
Parking at California Condos is only 19,000! 8 minutes east on the lakeshore and you’re paying 30 to 40K!
October 6th, 2009 at 4:23 pm
I’m interested in a 2 beds I would like to know the price, layout and when is the closing thank u.
November 16th, 2009 at 6:49 pm
need to invest in 1 bedroom condo south lake view california…price and floor plan.thanks
November 17th, 2009 at 3:32 am
What they fail to mention is that Cali shares a podium and common areas (pool, gym) with iLoft and the Tides building. Three 25 story towers… Enjoy your view of Beyond the Sea and South Beach!