Yorkville Plaza Phase 2

27. January 2012

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This condo is launching in 2012. Contact me for floor plans and pricing and your chance to buy before the public launch!

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VIP Sales on Now at Yorkville Plaza

11. September 2011

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Yorkville Plaza by is a condominium conversion of the old Four Seasons by Camrost Felcorp.

Camrost has had great success selling their other big conversion project: Imperial Plaza on St Clair at Yonge, and I suppose they decided to stick with the ‘plaza’ nomenclature on this one. You won’t find the words ‘Four Seasons’ anywhere in the marketing of this project, as it is clearly NOT affiliated with the Four Seasons brand in anyway whatsoever, but they are simply converting the iconic old Four Seasons hotel building. Future plans are for a brand new tower to the south of this tower as well.

If you are looking for a new condo in the heart of Yorkville for under $400K, you basically have zero options. Enter Yorkville Plaza. There will be plenty of small suites, and the largest in the building will only be 750 sq ft. This building is perfect for:

  1. The Rosedale, Forest Hill, Moore Park baby boomer or retiree who is looking for a downtown Pied a Terre residence.
  2. Parents of UofT students. If your child is at UofT or will likely be studying there in the future, there are plenty of studios and 1 bedrooms that would be perfect.
  3. Investors looking to get into short-term executive rentals – again, these small suites in this location are PERFECT for this type of usage. Small, furnished 1 bedrooms in Yorkville rent out for as much as $3500/month for short term rentals.

For floor plans and pricing for Yorkville Plaza, and your opportunity to purchase now before any public release, please contact me.

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Top-5 New Launches to Watch

11. August 2010

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It’s been a very busy year for new condo launches. Here are my top-5 projects that I’ll be watching for investment over the last few months of 2010:

  1. Bisha. This one could be special, but it certainly won’t be cheap. I’m hearing pricing will start in the high $600s and go up from there. I’ve also heard that the lifestyle component of the building will be something unique in Toronto.
  2. One Park West. I’ve already seen some of the plans for this newest release in the Regent Park redevelopment by Daniels coming up in September and it looks very interesting. One unique aspect are the stacked townhomes that are probably the best floor plans for stacked towns I’ve ever seen.
  3. River City Phase 2. Phase 1 launched late November of last year. At last check they were well over 70% sold. Those who doubted this development because of its location will likely have to strongly consider investing in phase 2 after the success of phase 1.
  4. Studio on Richmond. Not many details available yet on this project but great location in the heart of the Entertainment district and the developer (Aspen Ridge) has offered good value to investors in the past with projects like VU on Adelaide Street East.
  5. Post House. Right next to the VU site will be Post House by Alterra. The proximity to the booming St Lawrence Market ‘hood has many of my clients drooling with anticipation. This one has just released floor plans and pricing for the VIP event. Contact me for details!

Other projects on my radar screen for the next 3-6 months include:

  • Plazacorp‘s site at Yonge and Wellesley (project name TBA, location very intriguing)
  • Imperial Plaza (office building conversion at Avenue and St Clair by Camfrost Felcorp)
  • Cityzen’s “Name this condo” site at Yonge and Esplanade
  • Brad Lamb’s Theatre Park site (what height/form will be approved?)
  • Daniels Cinema Tower (follow up to Festival Tower)

Wondering how to keep track of the latest and greatest condo projects downtown? Hire me as your downtown condo expert today.

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California Condos Trying the “Fly” Formula

17. June 2009

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Aug 21 Edit: Special Broker’s Only VIP sales event happening today and tomorrow at California Condos. Up to $10,000 cash back and free assignment fee! Contact me for more info or if you would like to attend.

It’s no secret that the Fly Condos relaunch last month was a resounding success. Empire Communities lowered their prices and made some new floor plans to attract investors and first time buyers and the crowds came out in droves with their cheque books ready.

Now it’s California’s turn. Camfrost-Felcorp seems to be taking a page out of the Fly Condos playbook by lowering their prices, creating new floor plans, and starting a mass-marketing campaign billing California Condos as the lowest priced condo building in Toronto. Prices are starting at just $149,900.

On Friday at 10am they will be having an agents-only sale (for agents and their clients) and sales will be on a first come first served basis. Floor plans are not (as of time of posting this blog) available on the California Condos official website. Word is that the $149K units will be 455 square foot, north-facing, 1 bedrooms (not studios), and they will also have some other floor plans starting in the $150s. Moving right on up to a 975 square foot south-facing 2 bedroom starting from $369,900.

They have jumped on the web 2.0 / social media bandwagon and have started Twittering and they have a Facebook page as well. Good for them and I hope more developers get on this trend and increase the transparency in this consumer-facing industry.

The mainstream media is doing their part to drive the hype including the CBC and Global news who both recently featured stories on the new prices. The clips are available on their website.

Please contact me if you would like more information.

June 19th Edit:

Check out this video that California just posted on their official site.

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