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My Electric City Turning Condo Prices Upside Down

November 24 update: Phase 2 launching this weekend. Contact me now for details and to book your preview appointment.

You have probably heard the ads which are all over town: “UpsideDownCondoPrices.com“. In order to remove the mystery surrounding this development I can tell you the ads are for My Electric City. If you are interested in purchasing a suite in advance of the public opening, contact me now.

My Electric City (Dupont and Lansdowne), like so many other condo projects in Toronto, launched in the summer of 2008, just a couple months before the real estate market temporarily collapsed. Sales were slow (compared to what Toronto developers were used to over the past 5 years), and now that the market has recovered, it’s time for a relaunch!

Milborne Real Estate is the marketing and sales company on this project, and it seems they are taking to the formula they so successfully used for Liberty Market Lofts (aka 17′ Ceiling Lofts): a marketing and advertising blitz with a catching campaign slogan in conjunction with a major sales event.

Details:

• Average Price Per Square foot $300-$330
• Parking $20K, Lockers $3K
• Occupancy December 2011
• 1 bedrooms from ~$160K-$195K, 1+dens from ~$180K – $215K, 2 bedrooms from ~$236K – $290K
• Maintenance fees are $0.26 per square foot+ hydro
• Standard suite features include granite counters, stainless steel appliances, laminate flooring in living, dining, den areas

Buyers looking for incredible value, and investors looking for bang-for-your-buck should consider My Electric City. If you would like more information about My Electric City, including floor plans, pricing and how you can purchase a suite NOW, weeks before the public launch, contact me.

Sept 29th update: Project has been selling very well. Floor plans can be downloaded here. Sample Price sheet can be downloaded here. If you are interested in purchasing a unit please contact me.

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Giraffe Condos: Building Redesigned and Prices Lowered

Giraffe condos launched with significant fanfare and acclaim almost exactly 1 year ago. It was about one month later that the real estate market in Toronto all but collapsed. Sales at Giraffe were less than spectacular and like many Toronto developments, they had to react to what the market was telling them.

I’m pleased to announce that Giraffe has significantly lowered their prices across the board, introduced new suites, and kept nearly all the distinctives of the project in place that made it so appealing in the first place.

Prices are now starting as low as $360 per square foot. Prices have essentially been reduced as much as $50-60K for some units. 565 sq ft 1 bedrooms from $212,000, 612 sq ft 1+dens from $224,000, and 833 sq ft 2 bedrooms from just $302,000.

The major changes to the building are these:

• Eliminated the roof-top garden/patio area resulting in significant construction and maintenance savings
• Ceiling heights on lower half of building reduced to 8′ instead of 9′
• Depth of balconies reduced from 6′ to 5′ (but will still have gas lines on them)

Deposit structure is 15% in 180 days + 5% at occupancy (standard). Parking spots are $28K (very reasonable). Maintenance fees are $0.45/sq ft.

Giraffe is a LEED designed building by Teeple Architects.

All these changes have come about with little to no advertising on the part of the developer. Despite this, suites are selling fast with over 30 units sold in the past few weeks. Don’t wait for the mainstream media marketing hype (radio ads, newspaper ads etc) to tell you this is a great opportunity! This project is a great investment NOW. If you are thinking about buying at Giraffe, contact me today.

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