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Fly Condos Broker’s Event Recap

The Fly Condos broker’s sales event was last Thursday evening, and to no one’s surprise it was an absolute flurry of activity- and sales. Hard to say how many units were sold, but I would estimate they rocketed past the 60% mark for the entire building. Why was this event so successful? How did FLY sell dozens and dozens of condos in one night when most developers are selling 1 or 2 condos a week at their sales sites? Here are a few reasons why in my opinion:

1. Price. The number one reason why they did so well with their relaunch is they lowered their prices significantly. Prices were adjusted by approximately 20% versus what they were selling for back in October 2008. Most units were priced in the mid $400s per square foot.
2. Timing. They hit the market at the perfect time. Spring fever is in full effect in this city and there is a lot of pent up demand from buyers who have been sitting on the sidelines waiting to jump in. Also, there are no other major project launches anywhere downtown right now = no competition for “VIP sales fever”. Back in 2007/2008, there were VIP sales launches literally every single week.
3. Promotion. I must hand it to Empire. They did an amazing job getting the word out to the public as well as the broker community about the relaunch. They kept pounding the “$159,000″ price point into people’s heads and this worked. Everyone was buzzing about getting a condo in a great downtown location for $159K.

If you are still looking for a unit at FLY, there are still plenty available, but anything priced under about $275K is basically sold out for the time being. No word yet on whether or not they will be releasing more suites in this price range in the weeks to come.

Questions? Contact me.

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Fly Condos Set to Relaunch

Fly Condos launched about 7 months ago and sales were decent at first but then quickly dropped off as the market changed in October/November quite dramatically.

Like many developers, Empire is not just sitting around waiting for buyers to walk through the door. They are getting aggressive with pricing and incentives. Recently they launched an advertising campaign announcing suites from $159,900. This number has gotten them a lot of attention as investors and first time buyers alike are salivating at the prospect of buying a condo at Front and Spadina for under $200K.

They have redesigned the building and split up many larger suites into smaller suites. Originally the price per square foot was averaging around mid $500s. Now, prices will be averaging about $465 per square foot. This is represents a significant drop in prices and Empire is banking on investors and first time buyers by making 60% of remaining suites priced under $300K.

This just might be the perfect opportunity for buyers who have been sitting on the sidelines to enter the market.

Check back here later this week as by then I should have all the new prices and floor plans for an upcoming broker’s VIP sales event. Register with me if you want to be first to get the info.

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Cityplace Offers 20% Off Units*

*I had to put an asterisk right in the title of this post because of course there are plenty of stipulations on this promotion from Concord Adex. It may sound too good to be true…but it’s not entirely.

It’s starting to feel like 2007 all over again as would-be buyers have been lined up at Concord’s sales office near Front and Spadina for a few days now to take advantage of this sales event happening this Saturday at 12 noon. It is in celebration of Concord’s 20th anniversary in Canada.

The conditions:

• 20% off is applied as a cash rebate at final closing (so you pay $300K for the unit and Concord promises to rebate  you $60K at final closing)
• Only applies to the first 20 purchasers in line on Saturday March 28th at noon (First unit purchased will receive the 20% cash-back, any subsequent units purchased by the same person will get 15% cash-back)
• Only applies to units at Parade Tower 1 for Cityplace, and for buildings A,B and D at Park Place (Concord’s other mega-development at Leslie and Sheppard)
• Subsequent purchasers who buy units on March 28 will receive a 15% cash rebate – not a bad consolation prize

The first 20 spots are already locked up by people who have been camping out at the sales centre, but if you are an investor or first time buyer looking to get a good deal, the 15% off could be a great opportunity. As long as you are not too picky about what suite you purchase, because most of the prime suites are long gone from Parade 1.

If you would like more information on this promotion from Concord feel free to contact me.

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Fly Condos

Description coming soon.

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