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REVE Sells 270 Units in a Weekend

Have you heard of REVE? For most of my readers the answer is probably ‘no’. You’d probably be surprised to know that REVE is a new project by Tridel (Canada’s largest condo builder), that it is located downtown, and that over the weekend they completely sold out of all 1 and 2 bedroom units and have a massive waiting list for any rescissions.

Tridel was very smart. They saw a massive shortage in the marketplace for units priced under $300K. They packed the building with small 1 bedrooms and studios and the market responded loud and clear. They launched this project with almost no marketing, using only the momentum of the market, word of mouth, and a simple formula of giving the people what they want.

REVE will be located at 560 Front St West, just west of 550 Front St (a mid-rise condo building), and just east of Front and Bathurst. Not the most glamorous location, but still a short walk to the King West epicentre – King and Bathurst. Prices were in the $500 per square foot range which for a Tridel project downtown, is a pretty good deal.

The project is already under construction and is to be completed by next year. The site was originally going to be a hotel, but Tridel bought the site over the summer and will build a condo on the existing floor plate. This may explain why many of the floor plans were quite unusual – the floor plate was never designed to be for condos.

To view floor plans for REVE, click here. 3 Bedroom units are still available. Contact me for more info.

Those of you who have put me on your Radar should know about REVE, because I sent out a Radar Pulse about it last week. The market moves so fast that I couldn’t possibly write a separate article for every single project launch, special event, or investment opportunity on this blog. Put me on your Radar today and stay informed! (We are almost at 25 users of Radar. Once we hit 25 I will do a random draw for a $50 Best Buy gift card!)

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Just Registered: The Verve by Tridel

The Verve By Tridel: It’s here and it’s beautiful.

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Hullmark Centre by Tridel – Coming Soon to Yonge and Sheppard

Hullmark Centre by Tridel will soon be transforming the cityscape at Yonge and Sheppard in North York. Contact me now to register for your chance to purchase a suite in this project before the public launch.

The project will feature a dynamic mix of retail, commercial and residential use that will be unique to Toronto. The concept is almost like a minature Yonge-Dundas Square, or call it Yonge-Sheppard Square.

Certainly the Yonge and Sheppard corridor has absolutely taken off in recent years and with the launch of mega towers like Hullmark and Emerald Park, uptown has become a sort of ‘new downtown’. There are serious concerns growing over how the roads will handle all these thousands of new residents, however, with both Emerald Park and Hullmark featuring direct subway access, this will certainly help alleviate the situation and encourage people to either leave the car at home, or not even own a car at all.

From Tridel’s marketing materials:

Hullmark Centre. A signature development at the corner of Yonge and Sheppard marked by a prestige office component, prime retail fronting onto a vibrant public plaza, and the two tallest condominium towers to grace the North York skyline. Served by direct indoor underground access to the Yonge and Sheppard subway station, this is the most important corner and address in the city. It is undeniably central.

Contact me to be the first to receive floor plans and pricing for Hullmark Centre.

Oct 11 update: Floor plans and pricing for the VIP Sales Event now available. Contact me now to get your hands on them right away!

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James Cooper Mansion by Tridel at Sherbourne and Bloor

James Cooper Mansion by Tridel at Sherbourne and Bloor. Prime units are still available.

James Cooper Mansion is the latest downtown project from the well respected builder, Tridel. The project is unique in that it will incorporate the original “James Cooper Mansion” building that stands on the lot and was built in 1882. The building was used most recently by the Knights of Columbus.

Contact me now for the most up-to-date listings or for more information on this great Tridel Green Building.

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