Filter by Categories
All Condos
Ask Andrew
Hi-Rise (West) Inc.
i2 Developments
New Condos by City
Halton Hills
Kawartha Lakes
Port Credit
Square One
Niagara Falls
Richmond Hill
St. Catherines
The Blue Mountains
Baldwin Village
Bayview Village
Bedford Park
Briar Hill
Brockton Village
Canary District
Casa Loma
Church & Carlton
Church & Wellesley
Church St. Corridor
Clanton Park
Corso Italia
Danforth Village
Davisville Village
Distillery District
Don Mills
East Junction
East York
Eglinton East
Eglinton West
Entertainment District
Fashion District
Financial District
Flemingdon Park
Forest Hill
Garden District
High Park
Kensington Market
King East
King West
Liberty Village
Little Italy
Little Portugal
Long Branch
Moss Park
Mount Pleasant Village
North York
Old Town
Regent Park
River District
St. Clair West
St. James Town
St. Lawrence
Tam O'Shanter-Sullivan
The Annex
The Junction
The Kingsway
The Queensway
Trinity Bellwoods
Victoria Park Village
Wallace Emerson
West Rouge
Yonge & Bloor
Yonge and College
Yonge and Dundas
Yonge and Eglinton
Yonge and Finch
Yonge and Lawrence
Yonge and Richmond
Yonge and Sheppard
Yonge and St. Clair
York Mills
New Condos by Deposit
10% Before Occupancy
15% Before Occupany
20% Before Occupancy
5% Before Occupancy
New Condos by Developer
16th Avenue Development
Acorn Developments
Addington Developments
Adi Development Group
Allegra Homes
Alterra Developments
Altree Developments
Amalfi Homes
Amexon Development
Andrin Homes
Angil Development
Aoyuan International
Aragon Properties Ltd
Armour Heights Developments
Artlife Developments
Arya Corporation
Ashcroft Homes
Aspen Ridge Homes
Balder Corporation
Ballymore Homes
Bazis Inc
Benvenuto Group
Biddington Homes
Blackdoor Development Company
Block Developments
Bloomfield Homes
Branthaven Homes
Briarwood Development Group
Brixen Developments
Brookfield Residential
Cachet Homes
Caivan Communities
Canderel Residential
Canlight Realty Corp
Capital Developments
Capital North Communities
Carlyle Communities
Carriage Gate Homes
Carttera Private Equities
Castlebridge Development Group
Castleridge Homes
Castleview Developments
Centrestone Urban Developments Inc
Centreville Homes
Chestnut Hill Developments
Choice Properties REIT
Choo Communities
Cityscape Development Corporation
Claireville Holdings Limited
Clifton Blake
Coletara Development
Concert Properties
Concord Adex
Condoman Developments Inc
Conservatory Group
Constantine Enterprises Inc.
Consulate Development Group
Core Development Group
Cortel Group
CountryWide Homes
Craft Development
Creek Village Inc.
Cresford Developments
Crown Communities
Crystal Homes
CTN Developments
Curated Properties
Cystal Glen Homes
DBS Developments
DC&F Corp
Dez Capital
Diamante Development
Diamond Kilmer Developments
Dicenzo Homes
Distrikt Developments
Doornekamp Construction Ltd
Dormer Homes
Downing Street Group
Dream Unlimited Corp
Dundee Kilmer
DVLP Property Group
Eden Oak
ELAD Canada
EllisDon Capital
Emblem Developments
Empire Communities
Evans Planning Inc
Evertrust Development
Evertrust Development Group Canada
Fernbrook Homes
Fieldgate Urban
Fifth Avenue Homes
Firmland Development Corporation
First Avenue Properties
First Capital
Flato Developments
Forest Green Homes
Forest Hill Homes
FRAM + Slokker
G Group Developments
Gary Silverberg
Gemterra Developments Corporation
Genesis Homes
Georgian International
Globizen Developments
Gordon Wells Ltd.
Great Gulf
Greatwise Developments
Greenfield Quality Builders
Greenland Group
Greenpark Group
Greybrook Realty
Guglietti Brothers
H&W Developments
Hans Group
Harhay Developments
Harlo Capital
Haven Developments
Hazelview Properties
Homes by DeSantis
Hyde Park Homes
Icon Homes
iKORE Developments Ltd
IN8 Developments
Investissement SM Immobilier
Ironwood Bay
JCF Capital
JD Development Group
KAD Development Group
Kaitlin Corporation
Kaleido Corporation
Kalovida Canada Inc
Kaneff Corporation
KBIJ Corporation
Kilmer Group
Kingdom Development
KingSett Capital
Knighstone Capital
Knightstone Capital
Kroonenberg Group
La Pue International
Lakeview Development Holdings Inc
Lalu Canada
Lamb Developments
Lancaster Homes
Lash Group of Companies
Latch Developments
Laurier Homes
LCH Developments
Les Entreprises QMD
Liberty Development
Liberty Hamlet Inc
Lifestyle Custom Homes
Lifetime Developments
LJM Developments
Lormel Homes
Madison Group
Malibu Investments
Manorgate Homes
Mansouri Living
Marlin Spring Developments
Marydel Homes
Matrix Development Group
Mattamy Homes
Mayfair Homes
MDM Developments
Medallion Capital Group
Mizrahi Developments
MOD Developments
Monde Development Group
Mutual Developments
Nahid Corp
Nascent Developments
National Homes
New Horizon Development Group
Newgard Development Group
NOCO Development Company
Norstar Group of Companies
North American Development Group
North Drive
North Edge Properties
Northam Realty Advisors
Northrop Development
Nova Ridge Development Partners
NYX Capital
Old Stonehenge
ONE Properties
One Urban
Options Development
Originate Developments
Oxford Properties
Parallax Development Corporation
Patry Inc Developments
Pemberton Group
Phelps Homes
Pinnacle International
Platinum Vista
Plaza Partners
Podium Developments
Presidential Group
Primont Homes
Profile Developments Inc
Quadcam Development Group
Queensgate Homes
RAJACan Developments Inc.
ReBuilt Construction
Reids Heritage Homes
Republic Developments
Rise Developments
Riverking Developments
Rivermill Homes
Rogers Real Estate Development
Rosehaven Homes
Rosewater Developments
Rowntree Enterprises
Royalpark Homes
Royalton Homes
Sag Development Corp
Sage Development Corp
Sapphire Construction of Niagara
Saxon Developments
Scholar Properties Ltd
Sequoia Grove Homes
Seven Numbers Development
Sherwood Homes
Shiplake Properties Limited
Sierra Building Group
SilverCreek Communities
Sina Development Inc
SkyHomes Corporation
Solmar Development Group
Solotex Corporation
Spallacci Homes
St. Regis Homes
St. Thomas Developments
Stafford Homes
State Building Group
Sterling Group
Sundance Homes
Sunny Communities
Sunrise Gate Homes
Tercot Communities
The Brown Group of Companies
The Goldman Group
The Hi-Rise Group
The Remington Group
The Rockport Group
The Rose Corporation
The Sher Corporation
Tiffany Park Homes
Times Group Corp
Townwood Homes
Treasure Hill
Tribute Communities
Tricon Developments
Trinity Development Group
Triumphant Group
Trolleybus Urban Development Inc
Trulife Developments
TVM Group
United Lands
Urbane Communities
Valery Homes
VanMar Developments
Venetian Development Group
Vermilion Developments
Vintage Park Homes
Wabash Heights Developments Inc
Westbank Corp
Westbank Corp. and Allied Properties
Woodcastle Homes
WP Development Inc
Yorkwood Homes
Zancor Homes
New Condos by Occupancy Year
True Condos Approved
Filter by content type
Taxonomy terms

Rogers M City Condo Development: Should You Invest with the Cable Company?

Rogers revealed spectacular plans this week to build 10 condo buildings in a large parcel of land in Downtown Mississauga with Urban Capital as development partner. Should you invest with Rogers? Andrew la Fleur gives his take on this development and the Mississauga City Centre sub-market.

Related Links

Toronto Star

M City Condos Media release

Get the Investor Package here:

M City Condos by Rogers in Mississauga City Centre

Click Here for Episode Transcript

Andrew la Fleur:
This week Rogers announced plans to develop a ten-building condo community in downtown Mississauga. Is it time to invest with the cable company? Find out on today’s episode.

Welcome to the True Condos podcast with Andrew la Fleur. THE place to get the truth on the Toronto condo market and condo investing in Toronto.

Andrew la Fleur:
Hi and welcome back to the show. Once again, on today’s episode we’re going to be talking about Rogers’ new planned community for downtown Mississauga. In case you have been living under a rock and you missed the announcement this week, Rogers has announced that they are planning on developing a ten-building community with ten condo towers in downtown Mississauga. They’ve been sitting on this big huge, empty parcel of land all the way back since 1960. The land was originally purchased in 1960 for apparently $170,000, which doesn’t sound like anything, but keeping in mind that was just really farm land back in 1960 and that was probably a lot of money in those days in 1960.

Now, of course, that land is worth tens and probably hundreds of millions of dollars. I’d say it was a pretty good investment for the Rogers corporation and now they’re looking at developing this big block of land into ten condo buildings, it’s going to be called M City, presumably ‘M’ for Mississauga, ‘M’ for mobility, something like that. That’s what it’s going to be called, M City. Ten condo towers, 1.5 billion dollar project is what they’re estimating, probably going to be a lot more than that I would think because they’re going to be building it over a number of years. It’s going to be 6000 units in the development over the ten buildings. There are going to be rental buildings as well as condo buildings. It’s very good to hear. I’m very exciting to hear that Urban Capital has been chosen as the development partner.

Urban Capital, they built many great buildings downtown. Thinking of their most known building is probably the River City development, River city I, II and III. They’re also known for Smart House. They did St. Nicholas near Young and Bloor building. They’ve done a lot of buildings. They’ve also done a lot of work in Ottawa as well. Very good to hear Urban Capital is building it. I am a big fan of the developer and their work, especially River City Phase III, which is one of my favorite buildings and a lot of my clients have purchased in River City Phase III and I think that’s going to be a fantastic, fantastic building, really a landmark building architecturally in the city.

Glad to hear that Urban Capital is going to be building out the project for Rogers. Definitely take a look at the renderings for the project if you haven’t already and I’ll include the link to that in the show notes for this episode. You can get the show notes for this episode and every episode of the True Condos podcast by heading on over to The buildings look very cool, very funky, definitely not your typical cookie-cutter sort of buildings. Really looks like something futuristic and unique and could be very, very cool. It’s in downtown Mississauga, not downtown Toronto.

That’s what we know so far. Obviously the project has not launched yet. As of time of recording here we are in September, 2016. It’s probably going to be launched in the Spring of 2017 is what it sounds like they’re aiming for in terms of starting sales. Obviously they’ll sell one building at a time and build out one at a time. The first building perhaps we could be getting it in the Spring and, of course, I’ll keep you updated and all the subscribers from If you’re not a subscriber make sure you become one, just head on over to, sign up anywhere on the website for any project or any sign-up form and you will become a True Condos subscriber.

The big question, of course, that I want to answer here today is: Should you invest with the cable company? Should you be investing with Rogers in this project? It’s a little bit of a speculative question because we don’t have any details on it yet, of course. We don’t have pricing and floor plans or anything of any specifics so it’s impossible to do any thorough analysis to see if this is a good investment right now. That is something I tell investors all the time when they ask me about projects: Should I invest in this one or that one … projects that have not been released yet? My answer is simply: I don’t know. It’s impossible to say whether something is going to be a worthwhile investment or not without having the details on it. We can speak in general terms and that’s what we will be doing right now.

A year ago if you had asked me “Andrew, should I invest in a condo in the downtown Mississauga area, city-center Mississauga area …” which is the area around Square One Mall if you’re not familiar with life in Mississauga and the condo market there, a year ago I would have said no way. There’s way too much inventory in that sub-market. Prices are flat. Rents are flat. It’s not an area to invest in and not a great area there, I should say there are much better areas where there is more growth. Basically the area was really built up over the last five to seven years. A lot of new product was added to the market and that product was still slowly being absorbed into the market and the population and the job growth and everything just had not caught up to the actual development growth after the big boom over the last five to seven years.

A year ago I would have said stay away from anything in that area, it’s really not a good place to invest in right now. Again, the condo market and these things go in waves. They come in cycles and they go through periods of over-building and under-building, over-building and under-building. I think Rogers’ timing on this is excellent because we’re not quite there yet but I think we are going to be just about entering into a period soon in Mississauga City Center of that sort of under-built, not enough product part of the market which is exactly where you want to be purchasing and investing as a condo investor.

What we’re seeing in the market right now, today, prices are rising, they’re definitely picking up. We’re seeing inventory levels are shrinking. We’re seeing new price points being reached in many buildings in the area, prices that have never been seen before. Rental rates, we’re also seeing encouraging signs on the rental rates and increases in the rental rates in the sub-market as well. Things are looking good. Things are looking up now for this area and for this neighborhood. It potentially could be very good timing to get into this area assuming that something like this would be launching next year.

I think the biggest thing that really is driving what I think is the future success of this area and the reason why I think this area is going to do very well over the next few years after having a slow period for the last few years is that the value is just very, very good overall. If you look at affordability across the GTA, if you’re looking to purchase a condo in a good area, an established built-up area with good amenities, access to transit, access to roadways and highways, to me Mississauga City Center area is possibly the best value right now in the entire GTA. You’ve got the average prices for the resale product in the Mississauga City Center area or all resale product of all ages is actually under $400 a square foot, under $400 a square foot. Very hard to find that kind of a number anywhere in the GTA for an area of comparable access and amenities, certainly.

If you just look at the newer buildings, buildings that were completed in the last two to three years, you’re talking about under $500 a square foot, so high-$400 per square foot for newer resale condo buildings. Again, very, very good value for new product. If you’re looking at anywhere around the GTA from the east Durham region to York region to the North, the Markham, the Richmond Hills, the Pickerings of the world, when you’re looking at new product selling for over $500, mid-$500 per square foot, even the Vaughans of the world as well, some of these new builds are pushing $600 a square foot in these suburban GTA areas and you’re still seeing product in Mississauga City Center for new-ish product under $500 a square foot, to me that’s excellent, excellent value and it’s just a matter of time before the market overall sort of notices “Hey, there’s amazing value here, more so than other areas …” and the money starts to flow into that neighborhood and it catches up. This is just the cycle that we see over and over again in the condo market and in the various sub-markets of the condo market across the GTA.

Affordability. Affordability I think is really I think the key thing that is very good to see in this area and that it has in its favor. When I hear the folks at Urban Capital and their press releases talking about releasing one-bedroom units under $200,000 in this new development, I presume under $200,000 probably means $199, it’s not going to be $150 or anything like that. Even if you say $200,000 for a one-bedroom, where can you get that in the GTA? Very, very few places. Where can you get that in an area like Square One, so let’s talk about the area a little bit again just to refresh your memories, what’s there? The big thing that you’ve got there is the Square One Mall, which is one of the top malls in Canada, it’s got all the high-end shops. It’s undergone major, major renovations. It is the nexus, it is the centerpiece of Mississauga in many ways and of the area and it’s got everything, absolutely everything in it, including restaurants as well, many great restaurants are there and are opening up all the time.

You’ve got highway access so the 403 highway is just two minutes away. The QEW is about ten minutes away. You have GO access as well, GO train station is right there, right in the neighborhood bringing you into the city. The big thing that has been announced that is coming is the LRT. There’s an LRT being built on Hurontario, all the way up and down Hurontario from Lake Shore Boulevard I believe going all the way up to Brampton, if not now then eventually. The LRT, of course, major transit investment there, any time you can purchase in an area where there is a major investment into infrastructure and transit that’s always a good sign. Basically it means that Hurontario will become much more developed, much more development and businesses and condos and money being poured into Hurontario as the main thoroughfare of Mississauga so that is happening, that is definitely happening.

That is a short distance away from where the Rogers site is. Again, it’s all connecting, forming the spine of Mississauga up and down Hurontario. Those are the things that are positive signs and good things about the area. If you look at all those things that the area offers and if you look at the prices that the sub-market is selling at, under $500 a square foot for new-ish resale buildings and presumably if Rogers can come in with similar pricing or a similar sort of approximate pricing structure then to me there is tremendous value there and looking forward if you look at anything across the GTA, to me that’s a very, very attractive sub-market to be looking at potentially.

We’ll wait and see. We’ll see what Rogers comes out with next year when they do that and, of course, I will keep you updated here on the podcast and on my weekly newsletter, which I hope you are receiving. If you’re not, again just head on over to and subscribe. We’ll keep you updated and we’ll see how this all develops. It will be interesting to watch, certainly. Rogers, their first foray into development but, of course, Urban Capital, the very experienced developer, are really the ones driving this and going to be building the buildings and selling the buildings.

Okay, there you have it. That’s today’s episode. I hope you enjoyed that and we will talk to you soon.

Thanks for listening to the True Condos podcast. Remember, your positive reviews make a big difference to the show. To learn more about condo investing become a True Condos subscriber by visiting