California Condos Trying the "Fly" Formula
Aug 21 Edit: Special Broker’s Only VIP sales event happening today and tomorrow at California Condos. Up to $10,000 cash back and free assignment fee! Contact me for more info or if you would like to attend.
It’s no secret that the Fly Condos relaunch last month was a resounding success. Empire Communities lowered their prices and made some new floor plans to attract investors and first time buyers and the crowds came out in droves with their cheque books ready.
Now it’s California’s turn. Camfrost-Felcorp seems to be taking a page out of the Fly Condos playbook by lowering their prices, creating new floor plans, and starting a mass-marketing campaign billing California Condos as the lowest priced condo building in Toronto. Prices are starting at just $149,900.
On Friday at 10am they will be having an agents-only sale (for agents and their clients) and sales will be on a first come first served basis. Floor plans are not (as of time of posting this blog) available on the California Condos official website. Word is that the $149K units will be 455 square foot, north-facing, 1 bedrooms (not studios), and they will also have some other floor plans starting in the $150s. Moving right on up to a 975 square foot south-facing 2 bedroom starting from $369,900.
They have jumped on the web 2.0 / social media bandwagon and have started Twittering and they have a Facebook page as well. Good for them and I hope more developers get on this trend and increase the transparency in this consumer-facing industry.
The mainstream media is doing their part to drive the hype including the CBC and Global news who both recently featured stories on the new prices. The clips are available on their website.
Please contact me if you would like more information.
June 19th Edit:
Check out this video that California just posted on their official site.